Blog Assignment 6 - Due 15-Nov

This week, we'll be discussing social media as a way to gain insight and create customer experiences. You have a couple of choices for this blog and you do not have to do both. On either choice, I would like you to incorporate what you have read from the Groundswell chapters I assigned. This is such an important topic in marketing right now and you all are obviously the experts on this.

1. I would like to hear your thoughts about the best ways for companies to use social media to do one or both of the things we talk about in class often - gaining insight or creating experiences (or both).

- You can certainly focus in on a company or two that you think are doing a good job incorporating social media into their marketing strategy.

- You can also focus on any type of social media - Facebook, Twitter, blogs, other user generated content. Just try to keep some sort of focus in your comments rather than hopping around haphazardly among the different types of media.

2. I would like to hear about your experiences using social media research tools. Use the tools below (or others you know of) to search for a particular brand, company, person, etc. that (who) you think is interesting and then report back on your findings. You don't have to use both extensively, but at least try them out and report back on at least one (note: the zeitgeist has several tools).

http://www.google.com/press/zeitgeist/

http://blogsearch.google.com/

As always, please keep the length guidelines in mind and have fun with it!