Life Sack Addresses Clean Drinking Water Challenge

Another friend posted this on his blog and the design features on this just seemed like something perfect to share with this class. A bag that can be used to shop grains and such that then can be used as a water filtration system - not to mention that it can be worn like a backpack to and from the water source. Admittedly, I don't understand the purification technology, but this sounds really amazing.

http://inhabitat.com/2010/09/16/life-sack-solves-drinking-water-issues-for-the-third-world/

Blog Assignment 3 - Due 24-Sep

Wow - already at Blog #3. So, we have been discussing customer experiences this week, including the overall idea of an experience and an example framework to understand a bit better how to operationalize the idea. Using some of the discussion points from this week, identify and describe a customer experience that you think was particularly meaningful to you. Describe the overall experience, including how you felt and the immediate connections you have with the experience, and then break apart the experience in some way so that you can make sense of the parts that made up the overall experience. I'll talk about this more in class on Wednesday - at the very least, to get started, try to think of that great experience and just put some words to it. Don't forget about the guidelines from the syllabus and the feedback that Jay and I have been giving you. As always... have fun with it!

Blog Assignment 2 - Due 15-Sep

After reading the chapter on the persona lifecycle and looking at the Cohort Personas I also posted, think about the kind of information that a marketer would need to create an accurate and rich persona of you (or people like you).

With that in mind, create a persona for you (or people like you) in a way that would be very valuable for marketers. Remember, what we are looking for here are detailed and nuanced descriptions about you that would lead a marketer to discover or identify key insights about you - of course, what you provide may just be the first nugget and the researcher might have to dig deeper to uncover the real insight, but the information you provide should be a great start.

Please remember the length requirements for blogs as well as the grading criteria (all of which are available in the syllabus). Have fun with it!