After reading the chapter on the persona lifecycle and looking at the Cohort Personas I also posted, think about the kind of information that a marketer would need to create an accurate and rich persona of you (or people like you).
With that in mind, create a persona for you (or people like you) in a way that would be very valuable for marketers. Remember, what we are looking for here are detailed and nuanced descriptions about you that would lead a marketer to discover or identify key insights about you - of course, what you provide may just be the first nugget and the researcher might have to dig deeper to uncover the real insight, but the information you provide should be a great start.
Please remember the length requirements for blogs as well as the grading criteria (all of which are available in the syllabus). Have fun with it!
No comments:
Post a Comment